I heard it through the grapevine...

I heard it through the grapevine.

This saying is nothing far fetched. In actuality, more than ever does it hold significantly true in the online affiliate marketing world. It is the heart and soul affiliate marketers thrive on.

Word of mouth has been one of the oldest techniques used in both the online and offline marketing world. Its practice is vital to the success of increased popularity.

The more recent term, 'viral marketing', is merely the same concept. It combines low-cost marketing techniques and word of mouth with regards to your business while gaining a reputable name within the industry.

One of the greatest forms of online traffic building is utilizing the viral marketing strategy. It is cost effective and quite efficient if implemented correctly. The best way to receive positive buzz is through delivering great content to your end-users.

No one gets excited over the 'average'. It is important to go above and beyond what everyone else is doing in the industry. Find a topic that is not covered so frequently; make it interesting, fresh, and unique to ensure your readers tell their friends about it.

Great content is a must, but just as critical to its success, is what you do with it. The following are some useful techniques to help you out.

To plant the seed of viral marketing, you want to deliver diverse content. Write articles that are interesting and professional to send to distribution sites.

Depending on your niche, post insightful content on forums, discussion groups, and mailing groups. Publishing a blog, like this one, is a great way to demonstrate your knowledge and expertise.

If your content covers a well-discussed topic by a plethora of other online affiliate marketers, it is more difficult to shine and stand out from the rest of the crowd. Make a lasting impression on your visitors, this will ensure they pass the word along to others.

It's not about quantity, rather quality content.

Dress to impress. Give your visitors a memorable experience, with content that is outstanding and worth the read.