Everyone has been affected by this decline. The world operates in a dollar-based economy. Export-based economies are suffering. There is a certain amount of legitimate fear involved. Many of us feel the pinch in our own wallets.
But let's look at the other side of the coin for a moment. When life gives us lemons, can we in fact make lemonade?
The answer is, IMHO, yes.
Knowing the 'who' of your market is a must, otherwise referred to as "market profiling."
This is a measuring tool that helps one understand their market and how to penetrate new ones. One must be competent in how to focus on the psychology of marketers, advertisers, affiliates and their programs.
Here is how I see it...
My prediction is that by the new 2009 fiscal year, you will see more of the larger companies spending a lot more money online than anywhere else. The online world provides us with much more flexibility - and provides the consumer with much more freedom of choice, at significantly lower prices, than, let's say, my local Kmart.
This can only help us as affiliate marketers.
In addition, the popularity of Web 2.0 has shown no hint of decline. So too in the field of online media - which goes hand in hand with said Web 2.0.
Gary Stein, a senior analyst with Jupiter Research, has stated,
"Rich and streaming media will quadruple by 2009. It's projected to be a 3.8 billion dollar industry by the year 2009."His position is that the overall user experience will be better because of said media.
It is, by now obvious, that one can maximize their profit by developing a creative strategy online. Your overall site "stickiness" and richness of content will play a direct role in your conversion rate.
Although the US dollar is on a decline, things are still looking positive for the Affiliate Marketing Industry. Life is like a box of chocolates. You can always choose the one you want.
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